Marketing Interview Essay -- GCSE Business Marketing BTEC Coursework

Marketing Interview Many small businesses don’t realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis Maryland called ‘Independent Sign Consortium’ or ‘ISC.’ ‘ISC’ was started in 1996 and has had a steady growth ever since. I also interviewed Allison Green, the marketing director of ‘Revisions,’ ‘Revisions’ is based in Baltimore Maryland and is a non-profit organization dedicated to helping the mentally ill. Many small companies believe that a corporate or company image develops all on it’s own. Therefore, they believe the business itself has little or no control over shaping the outcome of the image. Often a company will delay any investment in a public image because they think it’s an expensive luxury. It is only after some bad publicity or a negative event do they relies that some effort needs to be put into improving or defining their look. Of course if you wait until something like this happens the cost is always going to be higher. â€Å"Most successful businesses have a carefully crafted image that separates them from the competition and helps to establish a solid public presence,† remarks Allison Green. A distinct corporate image benefits many aspects of any business. Public relations rely on image to attract new customers and to generate repeat business. Finance departments depend on image to impress investors and shareholders with a sense of stability. Employees feel more secure when a company has a good image. An image should always accurately reflect the substance of a company. However, an image is only a perception, an appearance, a representative look of that substance. Subsequently, as Green says, â€Å"†¦it doesn’t always have to cost an arm and a leg†¦Ã¢â‚¬  to accurately represent the company. Given an unlimited budget, any fat corporation can create a new image or alter an outdated or damaged one. Those of us with more modest resources, given only a camera, a copier and an ink jet printer adding some creativity can do it even better. There are some things on which you should never cut corners, safety regulations or legal issues for example. Looking only at the surface, in this instance, is a good thing as is going for style not ne... ...e business community perceives you. Improve your image and increase your company’s public awareness and your networking by aligning yourself with a nonprofit as well. Have key staff serve as volunteers on the board of directors for one or more worthy causes. Press releases can go a long way to help out your image. News reports will jump on a dramatic news story or an important event. Realistically though, how often does that happen at most organizations. One way to improve the odds of getting your news in the press is to do it yourself. Do the research, find the angle, and write the article. Many reporters will take the easy road rather than write their own article. If they have space and all the work is already done, chances are they will use your story. For even better odds put the article on disc in a format that they use and include a photo. Last but certainly not least â€Å"never apologize on stage. Let people think you paid a lot for something. Don’t volunteer information. Most times no one will know the difference unless you tell them,† Green says. WORKS CITED Paull, Evan D. Personal interview. 22 November 2000 Green, Allison W. Telephone interview. 01 December 2000

Human Interaction from a Psychology Perspective

Human Interaction from a Psychology Perspective Do we act the same within social interactions as we do when we feel that no one else is looking? Do we conform to society’s standards of what is considered normal behavior? Does our behavior in social interactions depend on a variety of factors ranging from brain chemistry, individual belief’s, cultural influence? We are all influenced by a variety of factors in our social interactions with others. Does the interaction offer us some type of recognition or personal reward? What can we get out of the social gathering that we beneficial to us in the long run? Do we act what is considered normal in our social interactions with others or adopt maladaptive behavioral patterns that lead to chronic disturbances in interpersonal and occupational functioning. according to Kowalski, induces a higher rate of conformity among its members. In this type of culture lacking autonomy, obedience is taught by parent to child as a means of future survival (Kowalski & Western, 2009) andA that the childaâ‚ ¬Ã¢â€ž ¢s role in society has been predetermined. In communism conformity is not a choice, rather a governmental mandate to remain within the norms of the communistic society in place. Democratic Societies Whereas communism attempts to create a single social norm from many cultures, democracies promote social norms based on many cultures. Within democratic societies exist many cultures based on ethnic, religious, economic, and social affiliations. A childaâ‚ ¬Ã¢â€ž ¢s future is not encoded from birth, rather determined by his or her choice of social affiliations. Although many factors contribute to a person conforming to social norms, many antisocial behaviors can develop as well. According to Steinberg; The increased importance of peers leads adolescents to want to alter their behavior in order to (sic) fit in; because they care more about what their friends think of them, they are more likely to go along with the crowd to avoid being rejected (Steinberg & Monahan, 2007, para. 5). Peer pressure is more likely to alter behaviors of those under the age of 14 as he or she tries to fit into a present group culture. Social interaction at this point dictates whether the learned behaviors are socially acceptable or not. Between the ages of 14-18 the individuals begin to resist peer pressures as they begin to develop emotional autonomy (Steinberg & Monahan, 2007). Intervention. Whether in a communistic or democratic society, it is individual behaviors that are judged by society to be either normal or antisocial. In either society, if a mental †¦ is in dissension of other individuals established beliefs or standards the action is considered to be disrupting or deviant and is rejected. Many times individuals perform deviant acts which are not necessarily harmful to society as a whole but are potentially threatening to their own existence. This brings in the question of what type of assistance the individual requires in order to change their behaviors. Psychoanalytical therapy may be helpful in order to determine the underlying causes for the deviant behavior. Disorders such as obsessive-compulsive behaviors may not affect an individualaâ‚ ¬Ã¢â€ž ¢s social interactions; however, these behaviors could potentially have a negative effect on individual abilities to find employment. A Individual interactions within a culture should be performed in an effort to unify personal positions within that society and to strengthen relationships within the community. Societies which enforce responsibility from their leaders are motivated to include a much greater level of development while those which are commanded by power have the tendency to lose. Individuals who try to control others, either in the place of work or on a personal level, frequently exhibit these behaviors due to a lack of self-confidence which has been infused in them due to various reasons. While at times it is necessary to take charge of specific situations, those who are provocative in their approach would benefit from psychological therapy in order †¦ Treatment and Prognosis of PTSD. There are various types of therapy and medications that has proven to be successful in treating PTSD. Cognitive Behavioral Therapy is most effective in treating PTSD. Prolonged Exposure (PE) therapy, Cognitive Processing therapy, reprocessing and Eye movement desensitization therapy are also other means of therapy that is successful in treating PTSD. Types of drugs known as Selective Serotonin Reuptake inhibitors (SSRIs) which is typically used for depression has been successful in treating PTSD. The prognosis for PTSD depends on severity and length of how long a person has suffered with the mental illness. A majority of those who seek treatment do respond to psychotherapy but residual symptoms may remain and go into remission for different lengths of time. It is important to seek treatment for PTSD as symptoms may become so debilitating that it will interfere with a person’s ability to lead a full and productive life References or Cited Sources: Web MD. (2009). Types of Mental Illness Retrieved from http://www. webmd. com/mental-health/mental-health-types-illness Retrieved on August 8, 2011. Department of Veteran Affairs. Understanding PTSD Treatment Retrieved from http://www. ptsd. va. gov/public/pages/gen-treatment. asp Retrieved on August 8, 2011. eMedicine Health. (Medical Author: Maria Pease, MD. Medical Editor: Melissa Conrad Stoppler, MD Bradley, R. , J. Greene, et al. â€Å"A Multi Dimensional Meta-analysis of Psychotherapy for PTSD. † AMJ Psychiatry 162. 2 (2005): 214-227. Retrieved from: http://www. emedicinehealth. om/post-traumatic_stress_disorder_ptsd/article_em. htm Retrieved on August 8, 2011. Human Interaction from a Psychology Perspective Do we act the same within social interactions as we do when we feel that no one else is looking? Do we conform to society’s standards of what is considered normal behavior? Does our behavior in social interactions depend on a variety of factors ranging from br ain chemistry, individual belief’s, cultural influence? We are all influenced by a variety of factors in our social interactions with others. Does the interaction offer us some type of recognition or personal reward? What can we get out of the social gathering that we beneficial to us in the long run? Do we act what is considered normal in our social interactions with others or adopt maladaptive behavioral patterns that lead to chronic disturbances in interpersonal and occupational functioning. according to Kowalski, induces a higher rate of conformity among its members. In this type of culture lacking autonomy, obedience is taught by parent to child as a means of future survival (Kowalski & Western, 2009) andA that the childaâ‚ ¬Ã¢â€ž ¢s role in society has been predetermined. In communism conformity is not a choice, rather a governmental mandate to remain within the norms of the communistic society in place. Democratic Societies Whereas communism attempts to create a single social norm from many cultures, democracies promote social norms based on many cultures. Within democratic societies exist many cultures based on ethnic, religious, economic, and social affiliations. A childaâ‚ ¬Ã¢â€ž ¢s future is not encoded from birth, rather determined by his or her choice of social affiliations. Although many factors contribute to a person conforming to social norms, many antisocial behaviors can develop as well. According to Steinberg; The increased importance of peers leads adolescents to want to alter their behavior in order to (sic) fit in; because they care more about what their friends think of them, they are more likely to go along with the crowd to avoid being rejected (Steinberg & Monahan, 2007, para. 5). Peer pressure is more likely to alter behaviors of those under the age of 14 as he or she tries to fit into a present group culture. Social interaction at this point dictates whether the learned behaviors are socially acceptable or not. Between the ages of 14-18 the individuals begin to resist peer pressures as they begin to develop emotional autonomy (Steinberg & Monahan, 2007). Intervention. Whether in a communistic or democratic society, it is individual behaviors that are judged by society to be either normal or antisocial. In either society, if a mental †¦ is in dissension of other individuals established beliefs or standards the action is considered to be disrupting or deviant and is rejected. Many times individuals perform deviant acts which are not necessarily harmful to society as a whole but are potentially threatening to their own existence. This brings in the question of what type of assistance the individual requires in order to change their behaviors. Psychoanalytical therapy may be helpful in order to determine the underlying causes for the deviant behavior. Disorders such as obsessive-compulsive behaviors may not affect an individualaâ‚ ¬Ã¢â€ž ¢s social interactions; however, these behaviors could potentially have a negative effect on individual abilities to find employment. A Individual interactions within a culture should be performed in an effort to unify personal positions within that society and to strengthen relationships within the community. Societies which enforce responsibility from their leaders are motivated to include a much greater level of development while those which are commanded by power have the tendency to lose. Individuals who try to control others, either in the place of work or on a personal level, frequently exhibit these behaviors due to a lack of self-confidence which has been infused in them due to various reasons. While at times it is necessary to take charge of specific situations, those who are provocative in their approach would benefit from psychological therapy in order †¦ Treatment and Prognosis of PTSD. There are various types of therapy and medications that has proven to be successful in treating PTSD. Cognitive Behavioral Therapy is most effective in treating PTSD. Prolonged Exposure (PE) therapy, Cognitive Processing therapy, reprocessing and Eye movement desensitization therapy are also other means of therapy that is successful in treating PTSD. Types of drugs known as Selective Serotonin Reuptake inhibitors (SSRIs) which is typically used for depression has been successful in treating PTSD. The prognosis for PTSD depends on severity and length of how long a person has suffered with the mental illness. A majority of those who seek treatment do respond to psychotherapy but residual symptoms may remain and go into remission for different lengths of time. It is important to seek treatment for PTSD as symptoms may become so debilitating that it will interfere with a person’s ability to lead a full and productive life References or Cited Sources: Web MD. (2009). Types of Mental Illness Retrieved from http://www. webmd. om/mental-health/mental-health-types-illness Retrieved on August 8, 2011. Department of Veteran Affairs. Understanding PTSD Treatment Retrieved from http://www. ptsd. va. gov/public/pages/gen-treatment. asp Retrieved on August 8, 2011. eMedicine Health. (Medical Author: Maria Pease, MD. Medical Editor: Melissa Conrad Stoppler, MD Bradley, R. , J. Greene, et al. â€Å"A Multi Dimensional Meta-analysis of Psychotherapy for PTSD. † AMJ Psychiatry 162 . 2 (2005): 214-227. Retrieved from: http://www. emedicinehealth. com/post-traumatic_stress_disorder_ptsd/article_em. htm Retrieved on August 8, 2011.

Persuasive Speech Outline - 1649 Words

Comm 110 Informative Outline Template (remember that a presentation aid must be used within the body of this speech.) Please label these parts as you create your outline: I. Introduction a. College is an integral time period for many people – college is a time for freedom, receiving an education, and learning what it means to survive on little to no food for long periods of time. Or at least that’s what it’s been like for me. Food is arguably one of the most important things to a college student, especially off-campus food. Many of you are probably thinking of that one food that you could eat over and over again and never get tired of it. Of course food is important, though, or else why would we be told to eat three square meals†¦show more content†¦While many relate fasting to starving, this could not be further from the truth. II. Body a. The effects of fasting pertaining to physical health i. In modern societies across the globe, humans typically eat meals three times daily, while continuously snacking throughout the day. Overeating, especially with said eating patterns, has lead to many metabolic morbidities and diseases such as obesity and heart disease when combined with a sedentary lifestyle. Hundreds of years ago, humans and animals alike had adapted to an environment in which food was scarce. This allowed for them to function cognitively and physically at a very high level in a food deprived (or fasted) state. ii. In their article Health effects of intermittent fasting: hormesis or harm?, Horne, Muhlestein, and Anderson conclude that after many randomized, controlled clinical trials, some physical benefits from fasting are as follows: â€Å"The body uses fats for energy during fasting, reducing fat storage and resulting in a small, long-term reduction in risk after each fasting episode. Nutritional stress during fasting, at least in part, results in cellular-level repairs, functional optimization, and metabolic rejuvenation that may improve long-term health by reducing cardiovascular risk factors and acting on the metabolism of glucose via genes.† One of the main reasons for these benefits is that during fasting, theShow MoreRelatedPersuasive Speech : Persuasive Outline2149 Words   |  9 PagesDyadic Persuasive Comprehensive Outline General Purpose: To persuade Specific Purpose: To persuade my audience how to be more successful as a college student. I. Introduction A. Attention Getter: How many of you have said that there are too many options? Whether you are talking about choosing a college, class selection once you get to college, or even something as simple as choosing what to eat for dinner tonight. 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